Tuesday, November 30, 2021

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Instagram pays up $35,000 to creators who post videos to its TikTok clone

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Instagram unveiled its Reels rewards scheme in July, with Meta CEO Mark Zuckerberg announcing that the company would pay $1 billion in bonuses to artists through 2022.

According to claims from TechCrunch and Business Insider, Instagram is paying creators large sums of money to publish films on its TikTok competitor Reels.

What statistics say about followers

These statistics provide new insight on how much individual producers are paid for their Reels, as well as how many views they need to receive the maximum bonus payout. On the high end, according to TechCrunch, someone has been promised up to $35,000 if their Reels receive 58.31 million views in a month on Reddit. According to Business Insider, Sam and Cori Werrell were offered to develop Reels material for their 283,000 Instagram followers.

Lower creators, on the other hand, have apparently been awarded substantially smaller sums. Maddy Corbin, an Instagram creator with roughly 52,000 followers, was apparently promised up to $1,000, although she claims she has heard of others being given $600 or $800.

As per TechCrunch, these bonuses appear to be increasing with time, with another author with 24,000 Instagram followers receiving $8,500 for 9.28 million views recently. A Verge staff member with 15,000 followers was granted the same reward.

Procedure of payments

There don’t appear to be any hard and fast rules about how payment amounts correspond to the number of followers. According to TechCrunch, Instagram is still experimenting with the format and is in the early stages of the program. “We continue to evaluate payments as we expand to additional creators,” the business noted, “and expect them to fluctuate while
we’re still getting started.”


What are other social networking sites up to?

YouTube and Snapchat each have their own set of incentives for content providers. YouTube said in August that it will pay up to $10,000 per month for popular videos. Meanwhile, Snapchat introduced Spotlight Challenges last month, which provides a variety of rewards to encourage users to create videos. According to Snapchat, prize pools often range between $1,000 and $25,000.

The schemes are as follows:

The bonus schemes of these platforms might be interpreted in two ways. The liberal version is that Instagram, which is owned by Meta, wants to share the money with the creators who built the platform. But it’s no secret that Instagram, YouTube, and Snapchat are all keeping a wary eye on TikTok’s meteoric rise in popularity, and it doesn’t seem like a coincidence that many of the bonus schemes revolve around short-form video services that all look suspiciously like TikTok.

TikTok isn’t concerned about the amount of money

TikTok, on the other hand, looks unconcerned about the amount of money being flung around by its competitors. It reported in late September that it had surpassed 1 billion monthly active users.


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