Sports association and harbinger of exclusive sports content, LaLiga has signed a broadcast partnership with MTV, Viacom 18’s flagship youth brand team for the next 3 years. Indian fans can now tune into the LaLiga football tournament, supported by Rise Worldwide, exclusively on MTV in India. Rest assured, along with MTV, sports enthusiasts can also flip through some select national and regional network channels.
The partnership also enables live-stream on Voot & Jio platforms to suffice the rising consumption and following of football in India. LaLiga is set to begin from 13th of August, 2021.
Anshul Ailawadi, Business Head – Youth, Music and English Entertainment stated “The LaLiga in particular, is a cultural phenomenon all over the World.” and particularly, cater to the interests of the youths in India. Executive Director of LaLiga, Oscar Mayo declared, “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India.”