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Monday, January 17, 2022
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Unleashing the Power of Digital: Assamese entrepreneur sets up analytics platform

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As India is leapfrogging into a digital economy, there has been a massive increase in online traffic and conversations across diverse platforms and content forms.

For businesses and public figures alike, it has sparked the requirement of better technology to understand audiences and their  interaction with their topics of interest and concern. 

Digital

Addressing this, Bhaskar Bhuyan, an entrepreneur hailing from Assam has led the development of a  platform that will analyze discoverability and digital presence of brands.

The proprietary tool of his Delhi-based startup DIGIBILITY gleans insights from conversations using social listening as well cross channel analytics of Google, Facebook, Twitter, etc. for high stakes decisions. Currently, at its beta  stage, the platform will be infused with AI and predictive audience intelligence to chart out  roadmaps based on centralized data. 

Power of Digital Visibility solutions

Bhaskar, who has served as a strategic consultant across Online Reputation Management, Business Communication and Political Consulting firms, founded DIGIBILITY in 2020 to provide Digital  Visibility solutions to high-net-worth individuals, organizations, and businesses. The firm’s key  solutions include reputation and perception management, advisory for media and political  organizations, and a series of brand activation services. 

“It is very important to understand audiences at a deep level and evaluate digital visibility and  perceptions surrounding a brand. All that we are trying to do is integrate data on the basis of its  relevance and correlations, and give it metrics that would be useful for any business,” Bhaskar  Bhuyan said. 

DIGIBILITY is set to launch a series of solutions for North-Eastern market and plans to expand  operations by 2022. The organization will also be recruiting and deploying resources in Guwahati.

Also Read: ASSAM GOVERNMENT MANDATES DOUBLE-DOSE CERTIFICATES TO TRAVEL

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