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Wow Fact: Apple does not ‘let bad guys use iPhones on screen’

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Film director Rian Johnson has lifted the lid on a secret in the world of product placement – Apple will not allow its kit to be used by a villainous character on screen.

apple iphone movie villains 00 The North-Eastern Chronicle

“Apple, they let you use iPhones in movies, but – and this is very pivotal – if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” Johnson, whose credits include Star Wars: The Last Jedi, Looper and Knives Out, revealed in a video recorded for Vanity Fair.

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Apple has long cultivated an immaculate brand image and strictly controls how its products are used on the big and small screen.

iphone 12 family select 2021 The North-Eastern Chronicle

Guidelines advise that Apple phones, computers and other kit bearing the trademark should be seen “in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc”, according to the site MacRumors.

Inputs: theguardian.com

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